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Why Traditional Regression Fails with Human Behaviour—and How Shapley Regression Fills the Gap

Understanding what truly drives customer behaviour is a foundational challenge in market research, customer experience (CX), and the...

Jul 213 min read

In an era where brand perception can shift overnight, understanding what truly drives reputation has never been more important. Yet many...

Jul 142 min read

In marketing, knowing what matters is more valuable than simply knowing what correlates. That’s where the Shapley Analyser stands...

Jul 92 min read