For over 30 years, we've delivered market research and insight for clients around the world—from AXA to World Vision. Since 2010, we’ve relied on Shapley Regression because it consistently gave us more accurate and actionable insights into what truly drives customer behaviour.

But there was always a problem:
Shapley analysis was slow, complex, and dependent on specialist statisticians. And survey platforms didn’t offer it at all.

So, we built what we always wished we had:
An automated, no-code Shapley calculator—simple enough for anyone to use, yet powerful and accurate for serious analysis.

We use it every day, and we think you’ll enjoy it as much as we do.